What Did Türkiye Search in 2025? “Gemini,” Earthquake Fears and Football Dominate Google Trends
Google has unveiled the most-searched topics in Türkiye throughout 2025, offering a clear snapshot of what captured public attention over the past year. From artificial intelligence and breaking news to sports, TV dramas, recipes and fashion queries, this year’s list reflects the country’s social mood and digital habits.
Gemini Takes the Top Spot
At the top of Türkiye’s overall search list is Gemini, Google’s advanced artificial intelligence model. Its dominance shows just how deeply AI has entered everyday conversations and Internet behavior.
Here are the top 10 searches of the year:
- Gemini
- Istanbul Earthquake
- Eşref Rüya
- Türkiye vs Spain
- Squid Game
- Ferdi Tayfur
- Fenerbahçe vs Benfica
- Europa League
- Türkiye vs Hungary
- Fenerbahçe vs Feyenoord
This ranking highlights how technology, public concerns and sports events drove online interest throughout the year.
At the Heart of Public Concern: The Istanbul Earthquake
Ranking second, “Istanbul Earthquake” reflects the country’s heightened awareness of disaster risks. Searches on earthquake preparedness, fault lines and breaking news saw sharp spikes during the year—showing the topic’s lasting presence in the national psyche.
Entertainment Still Strong: Series, Culture and Music
In third place, the local TV drama Eşref Rüya became one of Türkiye’s most-searched shows in 2025.
Global hits also retained momentum: Squid Game continued to attract strong interest.
On the cultural side, legendary singer Ferdi Tayfur saw a notable rise in searches, driven by nostalgia and renewed attention to his music.
Football Dominates the Digital Arena
As expected, sports—particularly football—remained one of the biggest digital drivers of the year.
Key matchups dominated search traffic:
- Türkiye–Spain and Türkiye–Hungary during major tournaments
- Fenerbahçe–Benfica and Fenerbahçe–Feyenoord in European competitions
These spikes underscore football’s unrivaled place in Türkiye’s digital landscape.
Fashion Trends of 2025: The Era of “What Should I Wear?”
Another notable trend came from fashion searches. Users increasingly looked for situation-based style advice rather than general fashion trends.
Among the most-searched queries were:
- “What to wear with green pants?”
- “What to wear on a windy day?”
- “What to wear at a palace wedding?”
This shift signals a move toward practicality and personal context in fashion decisions.
Türkiye’s Ongoing Love for Home Cooking
Food searches remained strong in 2025. Classic dishes such as lentil soup, homemade baklava and tulumba dessert topped recipe queries. Users showed a clear preference for simple, traditional and reliable recipes.
What Do These Trends Tell Us About Türkiye in 2025?
- AI is now the country’s most influential search category.
- Earthquake-related searches reveal deep social awareness and concern.
- Football matchups continue to dominate public interest.
- Fashion searches are shifting toward functionality and real-life scenarios.
- Nostalgia, popular series and classic Turkish dishes continue to shape digital behavior.
Taken together, Google’s 2025 data paints a clear picture of a country balancing concerns, curiosity, entertainment and daily life—expressed through millions of searches.